Institutional-grade web design for financial advisors

Hand holding a pen drawing a wireframe layout on paper with various boxes, lines, and colored highlights, representing website or app design planning.

McIntosh & Co designs specialist websites for RIAs and wealth management firms to drive more new AUM from ideal-fit prospective clients.

75%
judge a company’s credibility based solely on its website
Stanford, Web Credibility Project
72%
VISIT THE ADVISOR'S WEBSITE BEFORE MAKING A HIRING DECISION
WEALTHTENDER, 2025 STUDY OF HOUSEHOLDS
+51%
Average Conversion Rate Lift Achieved For Our Clients
mcintosh & co, client results
Black and white photo of a person using a laptop, with one hand poised above the keyboard and the other hand resting nearby.

Attract HNW

Man with gray hair and a beard pointing at a laptop during a conversation in an office setting.

households

organically

Prospects research you before they engage. What they find on your website should reflect the standards of your firm. As specialists in RIA web design, we assess where your current site stands, then redesign it to win the attention of high-net-worth households and turn more of those visits into enquiries.

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Phase 1:
Benchmark

Your site audited & benchmarked against competing firms. Then we set new targets.

Phase 2:
Website Build

Engineering your site as a trust asset - designed for maximum credibility and conversions.

Phase 3:
A/B Tests

Targeted A/B tests across hero, layout, and CTAs to lift conversion rates over 2-3 months.

Phase 4:
Compound

Monthly testing and updates, so performance compounds.

Success
Stories

Case studies

Our case studies highlight the conversion lift and direct revenue impact that McIntosh websites have.

View case studies
Website homepage for Advisor Jetpack showing strategic growth solutions for fiduciary advisors, highlighting $2B AUM added, 27 years of team experience, and 400+ clients helped with expert positioning and relationship-driven advisory growth.
Website homepage screenshot of Generational Wealth Plan showing real estate investment portfolio growth, company specialization, team photos, client case studies, and press features from sources like Yahoo Finance and Real Estate Today.
Financial Chart Display

Prospective clients will compare your website with other firms before acting. We ensure you win that comparison.

trustworthiness

75%

Judge a company’s credibility based solely on its website

Stanford, Web Credibility Project

72%

Visit the advisor's website before making a hiring decision.

WEALTHTENDER, 2025 STUDY OF HOUSEHOLDS

+51%

Average Conversion Rate lift achieved for McIntosh & Co clients

mcintosh & co, client results

+56pts

Higher shareholder returns over five years at companies that lead on design

McKinsey, The Business Value of Design

Two businessmen sitting at a table in an office, one older man listens while a younger man holds a tablet and smiles.
keep scrolling

Web design to match your prospective clients' expectations and drive new AUM organically

Schedule a Consultation directly with our Head Designer to learn about our process and get an audit on your current site.

Schedule a Consultation
Older man with glasses and a gray beard seated indoors, using a laptop, with sheer curtains and a lit lamp visible in the background.
Man sitting at a desk working on a desktop computer displaying a webpage, holding a stylus pen, with a smartphone and sticky notes on the desk.
Modern Workspace Interior